Privacy Policy

Effective Date: 23.09.2025

Updated: 31.01.2026

1. Introduction

This Privacy Policy explains how sproot AG ("we", "us", "our") collects, uses, stores, and protects personal data when you interact with our services, including the sproot web application, mobile application, and WhatsApp Business API integration (collectively "Services").

By using our Services, you agree to the terms of this Privacy Policy.

2. Information We Collect

Our data collection practices differ depending on which product you use:

2.1 Mobile App

When using the sproot mobile app, we may collect:

• Farming-Specific Data:

• Crop growth stages, field ratings, comments, expected yields, and other operational data required for managing contract farming.

• Images:

• Photos you capture (for example, field or crop images), stored securely on our servers.

• Location Data:

• GPS coordinates used to define field boundaries when users walk around the perimeter of a farm.
• Location access is requested only when required and can be enabled or disabled via your device settings.
• We do not track your location outside of this context.

• Device & Usage Data:

• Device model, operating system version, interaction history, timestamps, and metadata.
• Crash reports and error logs collected via Sentry.

The app may display additional personal data that you or your organization have already provided to sproot through the web application or other channels.

2.2 Web App and Other Platforms

When using the sproot web app or interacting with our WhatsApp integration, we may collect:

• User-Provided Data:

• Name, address, date of birth, gender, ID number, contact information.
• Messages, media files, and other data sent via WhatsApp or uploaded to the web app.

• Images and Media:

• Photos or videos you upload (e.g., field or crop images), stored securely on our servers.

• Device & Usage Data:

• Device details, interaction logs, timestamps, and usage metadata.
• Crash reports and error tracking via Sentry.

• Automated Data Collection:

• Performance analytics and system monitoring data to improve service quality.

3. How We Use Your Information

We use collected data to:

• Provide, operate, and improve our Services.
• Enable users to capture and manage field boundaries using GPS location data.
• Deliver tailored agricultural recommendations and task scheduling.
• Facilitate communication between users, outgrower managers, and farmers.
• Upload and store images to improve accuracy and transparency.
• Monitor system performance, troubleshoot issues, and ensure reliability.
• Comply with legal obligations and enforce our terms of service.

4. Data Sharing and Third-Party Services

We do not sell, rent, or trade personal data. We may share information with:

• WhatsApp and Meta Platforms: For message delivery and communication flows.
• Service Providers: Cloudflare (hosting, storage, and image delivery), Sentry (error tracking), and other trusted vendors who support our operations.
• Legal Authorities: When required by law, regulation, or court order.

5. Data Security

We implement industry-standard security measures including:

• Secure transmission and storage of data.
• Access control and encryption where appropriate.
• Continuous monitoring to detect and prevent unauthorized access.

6. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy or as required by law. If your data is deleted, we remove it from our systems and instruct service providers to do the same.

7. User Rights

Depending on your location, you may have the right to:

• Access your data and request a copy.
• Request correction or deletion of your data.
• Withdraw consent where applicable.
• Object to or restrict certain forms of processing.

To exercise these rights, contact us at info@sproot.com.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When significant changes are made, we will notify you through the app, website, or WhatsApp.

9. Contact Us

sproot AG
Maienmatt 8
6315 Oberägeri, Switzerland